An Assessment of Business Analytics Adoption Among Nigerian SMEs: A Study of Businesses in Gombe State
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Background of the Study
Business analytics involves the use of statistical, predictive, and operational techniques to analyze data and improve decision-making. For Small and Medium Enterprises (SMEs), business analytics provides opportunities to enhance operational efficiency, market competitiveness, and profitability.
In Gombe State, where SMEs contribute significantly to economic activities, the adoption of business analytics remains limited. Factors such as cost, lack of expertise, and resistance to technological change hinder widespread adoption. Studies like those by Bello and Yusuf (2023) underscore the transformative impact of business analytics on SME performance. This study explores the extent of business analytics adoption among SMEs in Gombe State and its implications for business performance.
Statement of the Problem
Despite the benefits of business analytics, SMEs in Gombe State face challenges such as inadequate infrastructure, lack of technical knowledge, and high implementation costs. These barriers prevent them from leveraging data-driven insights to improve decision-making and growth.
Research by Adebayo and Musa (2024) suggests that the slow adoption of business analytics among SMEs limits their ability to compete in dynamic markets. This study aims to assess the current level of business analytics adoption and identify strategies for promoting its use among SMEs in Gombe State.
Objectives of the Study
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To assess the level of business analytics adoption among SMEs in Gombe State.
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To identify challenges faced by SMEs in adopting business analytics.
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To propose strategies for enhancing the adoption of business analytics.
Research Questions
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What is the level of business analytics adoption among SMEs in Gombe State?
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What challenges hinder the adoption of business analytics in these businesses?
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What strategies can promote the adoption of business analytics among SMEs?
Research Hypotheses
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Business analytics adoption is not significantly prevalent among SMEs in Gombe State.
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Challenges significantly hinder the adoption of business analytics by SMEs.
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Proposed strategies do not significantly enhance business analytics adoption.
Scope and Limitations of the Study
The study focuses on SMEs in Gombe State, evaluating their adoption of business analytics and the associated challenges. Limitations include varying levels of technological literacy among SMEs and restricted access to organizational data.
Definitions of Terms
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Business Analytics: The use of data analysis tools and methods to improve business decision-making.
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SMEs: Small and Medium Enterprises, businesses with limited size in terms of revenue and workforce.
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Adoption: The process of embracing and implementing new technologies or practices.
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